Is this how people hire us?


Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

I rarely hire professional service providers—but in the past few weeks, I’ve hired two: a lawyer and a home inspector.

My Realtor provided numerous recommendations. He suggested I call all of them, find out their rates, and then pick one. Ick. I hated that idea. First of all, I’m too busy to be calling 20 people. Second, I don’t want to waste anyone’s time. Instead of his approach, I did this:

  1. I looked through a few websites, quickly.
  2. One lawyer’s website stood out. I called her.
  3. We had a great chat, she clearly laid out her fee, told me what was included, and defined next steps.
  4. I felt very comfortable. Retainer—signed! Check—mailed!

Same for the home inspector.

I noticed a few things about the way I hired them:

Websites were the gatekeeper. I only called the people whose websites most relevantly spoke to my needs. Then, I wanted to feel comfortable speaking to them and confident they’d do a great job. I was sold when they provided clear rates and next steps. Price was the last thing I considered (which kind of surprised me). Both of their quoted prices seemed fair (possibly because they were quoted with confidence?)—and it was easy to take the next step.

Being on the opposite end of the hiring process made me wonder: Is this how ideal clients hire us?

* Hired, courtesy, Shutterstock.