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Is package pricing right for you?

Posted by Ilise Benun on

Package Pricing - cover

I’ve been talking and writing about “package pricing” a lot lately (and even turned it into a bundle for sale in my online store) – but this strategy isn’t for everyone.

Here are some guidelines to determine if it’s right for you.

Package pricing works especially well if you:

  • Find yourself doing the same thing over and over for the same types of clients
  • Have a clear positioning, whether a horizontal specialty (like ecommerce web sites) or a vertical specialty (like the healthcare or retail industries)
  • Need a “budget” offering of basic services for clients on a limited budget — you don’t want to turn them away but they can’t afford your custom services

Packages can be created for consulting, copywriting and design, including:

  • Logos
  • Corporate Identity
  • Event Collateral
  • Web design
  • Web development
  • Web copy
  • Blogging
  • Content marketing
  • Email newsletters
  • Headshots
  • Illustration
  • And more….

Package pricing is your best response to the question: “How much is a web site?” or “How much is a logo?”

You can now say, “It depends,” then you present your packages, which cover a spectrum of services and a menu of features. The client can see the options clearly and choose what best fits their needs (and their budget) from what you offer.

To see examples of 3 different ways to package creative services, check out The Package Pricing Bundle. And listen to the companion podcast interview with 2 designers and a copywriter on how they use their packages to take control of their business.


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