I’ve been talking and writing about “package pricing” a lot lately (and even turned it into a bundle for sale in my online store) – but this strategy isn’t for everyone.
Here are some guidelines to determine if it’s right for you.
Package pricing works especially well if you:
- Find yourself doing the same thing over and over for the same types of clients
- Have a clear positioning, whether a horizontal specialty (like ecommerce web sites) or a vertical specialty (like the healthcare or retail industries)
- Need a “budget” offering of basic services for clients on a limited budget — you don’t want to turn them away but they can’t afford your custom services
Packages can be created for consulting, copywriting and design, including:
- Corporate Identity
- Event Collateral
- Web design
- Web development
- Web copy
- Content marketing
- Email newsletters
- And more….
Package pricing is your best response to the question: “How much is a web site?” or “How much is a logo?”
You can now say, “It depends,” then you present your packages, which cover a spectrum of services and a menu of features. The client can see the options clearly and choose what best fits their needs (and their budget) from what you offer.
To see examples of 3 different ways to package creative services, check out The Package Pricing Bundle. And listen to the companion podcast interview with 2 designers and a copywriter on how they use their packages to take control of their business.