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Is my email outreach working?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

Determined to take my marketing more seriously this year, and following my recent (somewhat obvious) realization that if people don’t know about me, my business won’t grow, I’ve been introducing myself to prospects via email. My goal is to reach out to 5 prospects per week/20 per month. So far, I’ve reached out to 52 web designers (and gotten some great feedback). Here are the results:

  1. Reached out to: 52
  2. Heard back from: 31 (59%)
  3. Discussed projects with: 7 (13%)
  4. Resulting projects so far: 3 (6%) 

But statistics are bland. To break this down another way—I have gotten 3 new projects, in less than 3 months—just because I’ve introduced myself to people!

Plus, not only are these new clients sending me projects, but they are also truly ideal clients. They are web designers who are friendly, have been a pleasure to work with, and understand the need for good copy.

Thanks, Ilise, for showing me that something as harmless as an introduction can be an incredible marketing tool—and showing me that a bit of discipline goes far. 

If you need a kick in the butt, Ilise has a new Basic Marketing Group starting in April.

  • More in: cold calling, direct outreach, email marketing, Posts by Deidre

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