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Is it BS when they say, “Please stay in touch”? [QTMM 3-2-17]

Posted by Ilise Benun on

I’m sure you’ve heard this from a prospect you really want to work with. 

“We’re all set for now, but please stay in touch.”

Did you think to yourself, “That’s BS. I’ll never hear from them again.”

But is it really BS? 

Here’s my opinion: You can’t know, so stop making stuff up!

When a prospect, especially my ideal client, tells me to stay in touch, I consider it a very positive response. 

I hear, “I have no need right now but I may in the future and you could be a good fit.”

Ideal clients know that things are constantly changing. They don’t know what they’ll need down the road, but it may be you!

So please (I beg of you!), don’t take “Stay in touch” as a personal rejection.

Instead, take them at their word and do what they say – stay in touch. (Here’s how)

Otherwise, you know what happens…. Out of sight, out of mind.

Wait, who is your ideal client? 

Sign up for my free webinar on March 14,
3 Steps to Your Ideal Clients,
when I will be grilling a surprise “ideal client”
about how he (or she) likes to be marketed to.

What do you want to know? I’m looking for  questions to ask this surprise ideal client, so send your burning question to ilise at marketing-mentor.com and I may ask it. 

Lots of responses to this Quick Tip

Gina wrote, “I thought this was a very interesting and positive way to look at a response. My question about a slightly different response….” received your information and we will contact you if there’s a need.” How would you interpret that and respond to it?”

My answer: I would response with this, “Thanks so much for responding and, if you don’t mind, I will also stay in touch, unless I hear from you otherwise.”

EM wrote, “Your advice below to stay in touch, is spot on! I sent samples to Highlights for Children magazine (this was years ago), and some months later, they contracted me to do a small, spot illustration job. Now I do a regular page in HFC every month, so bravo! to the ‘stay in touch’ advice, it’s so true, I hope folks take your advice to heart.”

Anonymous wrote: “I worked retail for over 30 years (mostly jewelry and souvenirs) & in response to your “stay in touch” theory my experience taught me that if you ANY time with a potential customer as they reach the door to leave they are compelled to turn back and say “We’ll be back.” In real figures approximately 2% of them actually did come back, usually because I had a better price point on a particular item. This is based on a customer base of an average of 600,000 people per year (number provided by local Chamber of Commerce bed tax and State Department of Revenue percentage of taxes paid. ) So no it’s not BS however, it’s not a large number for an option either.”

Listen to the latest podcast

Are you an Experienced Newbie? If so, listen to my second podcast in this new series by and about creative professionals making mid-career transitions. In this episode, IT project manager-turned-fashion photographer shares how he used his seemingly unrelated IT experience to stand out from all the other (younger) competing photographers! Listen to the podcast here

More in the series here

BTW: It’s not too late to get your marketing plan in place for 2017.mm_015_fourweekmarketingplan_cover_small

Use The Marketing Blueprint: How to Connect the Dots of Your Marketing in which I show you how to use the only 6 marketing tools you need, as a system, with 54 “excellent examples” of real people doing it right (and lots of video)! Get details here — it’s still on 25% off sale!

As always, if you want help figuring out how to get better clients, it may be time to take me up on my free mentoring session offer – it has no expiration date and I promise it’s not a sales pitch! http://www.marketing-mentor.com/pages/contact

Want better clients in 2017 but can’t afford a big conference?

Then come just for the Get Better Clients Bootcamp at HOW Design Live, May 2, 2017 in Chicago.Get Better Clients Bootcamp

It’s a ½ day intensive, And if you register by March 21, you get a free copy of the Marketing Blueprint for 2017!

Details here: http://howdesignlive.com/conference/get-better-clients-bootcamp/

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