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Is crowdfunding a marketing tool?

Posted by Ilise Benun on

Tomorrow is Colleen Wainwright’s birthday. She’ll be shaving her head because she met her goal of raising $50K by her birthday for her favorite cause, WriteGirl. How did she do it? By using techniques from something called “crowdfunding.”

You may have seen today’s Creative Freelancer Blog post about this—but if not—I wanted to share what I learned this weekend about crowdfunding –and how this type of effort benefitted Colleen, not only in meeting a monetary goal for charity, but also as, I believe, a marketing tool.

Read more here

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