Even though I think email marketing is still one of the best ways to stay in front of prospects and clients (and I love MyEmma.com as an email marketing service, especially if you take advantage of our 20% discount, I am moving away from recommending that you send out an email newsletter.
Instead, I am recommending an un-newsletter.
You see, the word "newsletter" seems to trip people up. It takes too long to write and too long to read. The "un-newsletter" is much shorter, doesn't require a lot of reading or writing (sometimes just a couple lines and a link to more, for those who want it) and still serves the main purpose: to remind everyone that you're out here and available to help.
My own newsletter, Quick Tips from Marketing Mentor, is gradually becoming an un-newsletter too. (If you don't already get that, you can sign up here: http://www.marketing-mentortips.com/)
What do you think about this idea of an "un-newsletter?"