Great tips and info on buzz marketing from Ilise, now up at Graphic Design magazine online, here.
Why buzz marketing? Why now? To quote Ilise from the article:
You see, trust is eroding. There’s so much
hype and scandal in our culture that we just don’t believe what
companies say about themselves anymore. Meanwhile, we do believe what
others say about those same companies. Those “others” include the
people in the media, our beloved experts and celebrities, but also
friends and colleagues.
So, some good ideas about how to employ word-of-mouth. And you might be surprised to find some ways you’re already engaged in buzz marketing.
Link to the article.