If you permit me to be a bit philosophical during this quiet week…here's what I'm thinking about.
There is very little in this life we can control. As a self employed creative professional, you have more control than many but the truth is, we can't control our business. There are so many other people involved that often we feel at the mercy of everying, including our clients, the economy, the weather….etc.
But even though we can't control our business, there is plenty we can do to guide it. And it seems to me that, if we do it properly and diligently, with a little bit of luck, we can move it in a positive direction of growth. That is my intention.
What I have both seen and experienced personally is that marketing gives a sense of control over my business. It allows me to say, "Here's what I want and here's what I'm going to do about it." The act of doing marketing, the email messages sent, the events attended, the LInkedIn connections made — regardless of the effect or result of each effort — is almost a self-fulfilling prophecy while it slowly fills my pipeline.
That is what is so beautiful to witness when I work closely with clients.
So if you want control over your business in 2012, I recommend making a commitment to make it a habit this year. (And if you need help with that, I, of course, am available. And our Marketing Plan Bundle can help too.)
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