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If you still don’t have a niche…

Posted by Ilise Benun on

Judy Dunn has written an excellent article about why you really should.

Here's one thing I added in a comment:

Be patient.

Just because you finally choose a niche doesn't mean it automatically finds you. It's taken me almost 22 long years to settle into my specialty: teaching creative solopreneurs how to build their businesses.

During those years, I helped all different types of people (some I helped better than others) while I tried to find that sweet spot where I do my best work for people who know they need the help.

But it actually wasn't until 5 years ago, when we launched that I claimed "creatives" as my market and committed my resources (time, attention and money) to it. And that does inevitably mean saying no to other opportunities. In fact just last week I declined a offer to write for a magazine because it just wasn't my market and one article wasn't going to make much of a dent if I couldn't support it with an entire campaign toward that market.

You see, I can't do everything. So I have to choose. And I have finally learned where my time is best spent.

Have you? If not, where are you in the process and what questions do you have?

The post If you still don’t have a niche… appeared first on The Marketing Mix.

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