I got lucky

Welcome to Week 35 of my adventure as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.

“Getting lucky” is not a task in my Marketing Calendar.

But “lucky” I did get.

A web designer left me a message a few weeks ago about a possible project he needed content written for — and I called him back and left him a message.

A few weeks passed, and although I had his name written on my “follow up” list, I kept not calling…

Part of me thought, Ah well, if he didn’t call me back, he must have found someone else. Plus, I wouldn’t want to “pester” him, and goodness forbid I call him twice. Silly, silly. Whenever I admit these things in writing they are clearly worse than they are in my head.

Anyway…yesterday, he called me. And I quoted on a very cool project for him. And he wants us to work together.

Thankfully, this web designer was responsive enough to remember me and call me even though his time frame had changed, but many people would not. And, what if he had left messages for a few designers that day? The ones who did call back a few times may have been the ones to get the job, catching him in his time of need.

I’m sharing this because I got lucky, but luck isn’t likely when it comes to marketing. When we do get lucky, we should learn from it, right? So if there is someone on your “I’ve been meaning to call…” list, go ahead and pick up that phone – because while “getting lucky” can be fun — you don’t want to have to rely on it when it comes to growing your business.

Did you get lucky? What did you learn?