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I gave myself permission, and it’s working out great

Posted by Ilise Benun on

On December 16, 2010, Dyana Valentine had a video post on the Creative Freelancer Blog called “Permission: it’s yours” where she generously gave each viewer permission “to do something you really, really, really, really want to do.”
I knew I’d had enough of ending every single year not only not “pausing” over the holidays (suggested by Dyana in separate post) but also not doing any of the year-end business reflection and planning that I wanted to do either!
So, after New Year’s Day, I took Dyana up on her kind offer and gave myself permission to have a Fiscal Year.
Instead of the calendar year (and except for providing tax numbers to my accountant), my business Fiscal Year is now April 1st through March 31st.
I got 3 immediate benefits from this decision:

  1. Freedom from trying to get clients and prospects to focus on new projects from basically Thanksgiving through Martin Luther King Day when they’re busy with their own year-ends, the holidays and post-holiday re-entry. (Not to mention winter’s short dark days and uncooperative weather.)
  2. December 31st isn’t going to be “year-end” for me anymore,
    so I can enjoy the holiday season without feeling the need to pressure myself into shoehorning in a year-end review and strategic planning before New Year’s Day.
  3. And I now have three solid months after the holidays to think about my business and where I want to go in my new year.  

January 1st may be THE “socially-acceptable restart button” but there are others and, thanks to Dyana Valentine, I gave myself permission to choose one of those. It seemed like a fantastic idea when it came to me and one month in, it’s working out exactly as I’d hoped.

Special thanks to Patrice Robertie of Acorn Advertising in Arlington, MA.

The post I gave myself permission, and it’s working out great appeared first on The Marketing Mix.

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