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How to get great testimonials, simplified

Posted by Ilise Benun on

Another question that’s been coming up a lot lately…

Q: I want to email clients and past clients to ask for a testimonial. Should I do just ask or should I give examples of what other clients have said?

A: Getting testimonials from clients isn’t a challenge because they don’t want to. The challenge is in getting them to actually sit down and do it.

The key is to make it really easy for them. I suggest providing a couple models of what you’re looking for. Also, offer them a few ways to provide the testimonial (e.g. write it themselves, you write it
based on what they say and they approve it, you write what you think they might say and they edit/approve it).

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