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How to avoid becoming a marketing dinosaur

Posted by Ilise Benun on

It can be overwhelming to figure out which marketing tools you should be using, especially when it comes to all the social media tools. So how can you decide?

Sometimes, it’s as easy as asking your customers how they want to be contacted, and how they like to communicate. You might be surprised at how willing they are to share this information with you. But be prepared… they might say Twitter, Facebook, and text message. In that case, you might need to add some new facets to your marketing.

Either way, it’s important to know the tools they respond to, instead of spending time on marketing that isn’t getting noticed. After all, no business wants to become the equivalent of a marketing Tyrannosaurus Rex.

For more about how to build your multi-faceted marketing strategy, listen to my 15-minute interview with Jim Blasingame of Small Business Advocate. It’s here on the Marketing Mentor podcast, or on the Small Business Advocate site (along with lots of other interviews Jim and I did for small business owners).

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