Clients are often asking me how long their email newsletter should be and I usually say, "Shorter is better."
In fact, when people tell me they love my Quick Tips from Marketing Mentor, I ask them why and the first thing I almost always hear is, "Because it’s short."
So you would think that an effective email newsletter should be short, right?
Not necessarily. I know several people who put out longish email newsletters that people do read because they are either really well written or they have useful information (or both!). Colleen’s newsletter, communicatrix | focuses, is one of them. Bob Bly’s Direct Response Letter is another. It’s chock full of tidbits every month. You can read as much or as little as you like.
I always recommend you start with something short. Then, as you get more ideas and as people become accustomed to your writing and your style, lengthen your text as you see fit.
And remember, you can always write a bit then link to a place on your web site or blog where those interested can keep reading.