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How did you get that client?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

My favorite TV show, American Pickers (where Frank & Mike scour America’s barns for “rusty gold”) inspired my recent newsletter, and today, it's inspiring this post. 

Whenever Frank and Mike buy a rare or spectacular piece, people always ask them:

“Frank and Mike, How on earth were you able to buy that?”

Frank and Mike say, “We asked!”

It just reinforced that to get what we want—we need to ask. (Even if it seems too rare, too spectacular, too unlikely.)

So, I asked 5 new prospects (designers) I’d been eyeing (as spectacular) if they ever need help from a copywriter like me. All 5 said yes. I would never have known, unless I asked. (Another reason for having a target market—is simply—so you know who to ask. If you need one, I can highly recommend a Beginner Marketing Group.)

Reaching out to new prospects is nothing more than asking, “Do you ever need help from someone like me?”

In The Proposal Bundle, Ilise says that sometimes, in the follow-up process of submitting a proposal, you need to “ask for the job.” 

Could it really be this simple? (I’m thinking, yes.)

What will you ask for today?


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