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Holiday gifts for prospects?

Posted by Ilise Benun on

I got a question this week from Jackson Foster of He writes:

Q: Is is appropriate to give a holiday gift (in this case a Starbucks
$10 gift card) to potential clients; those I have called on but not
actually received a project from yet?

A: It is definitely appropriate to give holiday gifts to prospects,
especially if you really want to work with them. I'd say so in the card
too. The holidays are a big-time marketing opportunity in my opinion.

Any other opinions out there?

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