I got a question this week from Jackson Foster of theID-entity.com. He writes:
$10 gift card) to potential clients; those I have called on but not
actually received a project from yet?
A: It is definitely appropriate to give holiday gifts to prospects,
especially if you really want to work with them. I'd say so in the card
too. The holidays are a big-time marketing opportunity in my opinion.
Any other opinions out there?