Cart 0

Hello, target market. Goodbye frustration.

Posted by Deidre Rienzo on


Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

For a very short period of time during my business I mostly felt like crap. I was doing all sorts of projects—and I sucked at some of them. Learning curves added so many hours. I was frustrated. And it certainly didn’t help my confidence. That was before I had a target market.

See, I thought that as a writer, I should be able to write medical training courses, press releases and audio books (for all sorts of random clients) with ease. I thought it was my duty to say yes to any kind of writing project. Boy was I wrong.

I didn’t actively decide to choose a market right away. It sort of happened naturally. But today, I have a very definite niche:

I work with creative professionals and service providers who want personality-rich words for their websites, newsletters and blogs.

In Ilise’s new product, The Pick A Niche Kit, she defined 10 types of markets. My market fits best into:

Niche #3: Horizontal + Vertical Combo Focus
Definition: This very narrow focus model is identified by the intersection of vertical focus areas (client-driven) and horizontal focus areas (service-driven). One of the main benefits of a focus this narrow is that there’s not a lot of competition.

I know some people don’t want to choose a market because it will eliminate possibilities. But it honestly doesn’t have to. You can do work outside of your target market—and believe me, the opportunities will still arise.

As a person who can be easily overwhelmed, having a target market made life so much easier. It lets me operate in the space where I excel—which is better for me and my clients.

If you don’t have a niche, and you spend your days feeling frustrated—the answer is here: The Pick A Niche Kit.

*See clearly, courtesy, Shutterstock.


  • More in: Pick A Niche, Posts by Deidre

  • Share this post

    We also recommend for you...

    ← Older Post Newer Post →