Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
Since I actually verbalized whether or not my packages are worth it, it got me rethinking everything. Honestly, having packages on my website for the past year has taught me a lot about my business, my clients and my offerings. Seems this whole package thing has kick-started a bit of an evolution.
What I mean is—by having specific offerings, I’m forced to periodically reassess them.
After a year of offering these packages, I’ve realized that one package does not necessarily fit all. Depending on their audience(s), the complexity of their business and how far along a client is in their branding journey, my job can take a lot longer. When I work with a client, it’s a matter of getting there—and sometimes more exploring and defining is necessary. Because of this, I added “starting at” to my web copy packages to allow for some more wiggle room depending on the situation.
Beyond that, the act of “itemizing” my offerings into packages has made something really hit home: it’s not just about the black and white deliverables—the words or the website pages. It’s more about helping a client define their business and share what makes them special in a way that connects with their ideal clients. That’s where the meat is. It’s the “strategy” sessions—that sometimes turn into two, or three—where this gold is hidden. The words fall into place from that.
With this realization, I looked further into my website copy and started to wonder—does this accurately reflect what I do anymore?
Another thing I love about having packages (with prices!) on my website? It starts conversations. In a recent conversation, a much-admired colleague told me to triple my rates for web copy! Yes, triple! To be honest, I couldn’t imagine tripling my prices (I think the pricing is fair for my ideal clients), but I do want the value to come across better.
This might mean reworking my packages a bit.
But even if I leave the packages as they are, their existence sort of changed the way I see my business on a larger scale. (I think I see a web copy refresh on the horizon!)
The seeds are planted—we’ll see what happens next.
What about you? If you don’t have packages—create some! Even if you don’t post them for anyone to see. The idea of knowing exactly what you offer, and for how much money, is eye opening. Not sure where to start? Get the Package Pricing Bundle (still on sale!)—it has everything you’ll need and more.
*Triple ducks, courtesy, Shutterstock.