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Have You Tried the 1-2 Punch?

Posted by Ilise Benun on



It seems unfair to send someone a request, proposal or message—and get completely ignored—doesn’t it? Unfortunately, it happens all the time. In my latest article for Ad Age, Four Strategies to Increase Response From the Unresponsive, I look at why the silence might be happening, and share four tips to increase your chances of hearing back. Here’s the first tip:

  1. The 1-2 punch. Reach out more than once, like a 1-2 punch. Don’t even consider them two separate efforts. They’re two parts of the same effort, and the repetition says “I’m serious.”

Read the other three tips here. 

Boxing gloves, courtesy, Shutterstock.

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