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Have you thought about podcasting?

Posted by Ilise Benun on

Ever since I started podcasting in 2008, I’ve been surprised at the power of this media. People seem to love listening to podcasts! So many tell me they’ve listened to mine and, when we talk in person, that my voice is eerily familiar to them!

Writing is effective but there is something about hearing a person’s voice that brings the ideas closer. From a marketing point of view, podcasting is a quick and informative way of getting across information. It really does help you reach a wider audience, especially those who prefer listening to reading. Plus, it’s really easy!

I use AudioAcrobat to record and it’s supremely simple. (Scroll down for more “how to” with the Beginners Guide to Podcasting.)

I do a weekly (sometimes bi-weekly) podcast, mostly interviewing clients on what’s working in their marketing. So far in 2013 I’ve done:

  • Podcast: Freelancer Reaches 5 Year Goal in 6 Months! Package designer, Jenn David Connolly of Jenn David Design, describes exactly how she took what she learned at CFC 2012 to heart and used it to reach her 5 year goal in only 6 months. Unbelievable but true!
  • Podcast: Email Newsletter = New Clients. Toronto-based designer, Sherri Gallowitz of G Strategic, started sending out her email newsletter to her nonprofit sector clients in November 2012 and already has 2 decent contracts as a result. Listen to how she did it and do it for yourself!
  • Podcast: Can everyone really be their own boss? I talked with Rick Carlile, from (“the first networked professional marketplace”) about the future of work and whether everyone can really be their own boss. Hear what he has to say. 
  • Podcast: Is your business defined broadly enough for the IRS? June Walker, tax advisor to the self employed (she calls them “indies”), talks with me about why creatives get so confused about taxes and what you can do about it.

Want to start a podcast of your own?

Check out the Beginners Guide to Podcasting, created by Dan Norris. Dan walks you through the many benefits of podcasting as well as the steps, software and hardware you’ll need. From structuring your show to tips on recording, it’s all there!

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