If you ask a creative how they get their clients, they often say, "through word of mouth." But is this the best way to get new clients? Probably not, especially when the clients suddenly stop finding you. Then what do you do?
My recent article on this topic (for Adbase.com) is now available as a podcast. If you want to find out, in 7 and a half minutes, why Word of Mouth Ain't All That (and what your alternatives are), listen here at the Marketing Mentor Podcast. Or subscribe to the RSS here.