Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
I’m wearing flip-flops and eating berries—it’s summer! And that means 2011 is nearly half over. I laid out my simple, visible, starburst marketing plan in January, and now it’s time to see how on-track I’ve stayed. Let’s take a look:
Hit the magic number: I significantly increased my money goals for 2011, and I’ve almost done it. I’m around $2000 short of where I really wanted to be, but I’ve still made major progress since last year. In the next 6 months, I’m going to work to surpass it!
Build 5 new relationships in 2011: I’ve achieved this already! Through my newsletter, marketing efforts, outreach and word-of-mouth, I’ve already met and worked with 6 new designers who needed a copywriting partner. I’m so happy and grateful for the new relationships with these talented people.
Meet 2+ prospects per week: I’m averaging one per week. Moving forward, I’ll try harder.
Track my time: Much better, but still not perfect. Why are good habits so much harder to pick up than bad ones?
Send un-newsletter every month: I missed one month, but 5 out of 6 isn’t bad. In 2010, I only managed 6 in total! If you’d like to see my 2011 newsletters, here they are:
- June: Can fake Jordan dunk?
- May: Honey, coffee and cheese: tasty or nasty?
- Mar: Let's talk about our feelings
- Feb: Would you trust this man?
- Jan: Have you spoken to Alex lately?
Another important trail marker is sanity. Since my nutty breakdown in February, I’ve been a lot calmer. I’ve been better at putting things into perspective, not beating myself up so much, and taking the pressure off a little. Ultimately, I’m having a much better year than last year, and I’m not a lunatic. Win-win.
Where do you stand with your goals, money and sanity as 2nd quarter comes to a close? What did you learn?
What are you doing to do more/less of going forward?