Copywriter Eileen Sutton, principal of EF Sutton Creative, has shared good advice here on the Marketing Mix blog before. Today, she talks about how making a slight shift in the way you connect can have a big impact. (Yes, it involves putting yourselves a little farther out there, fellow introverts, but don’t reject it out of hand!)
Like everyone, I go to networking events, get business cards, send follow-up emails. Yet after making a call the other day to set up lunch, I realized how much I miss hearing someone’s voice, and how impersonal and lonely email can feel. Plus, my lunch date was thrilled to get a call vs. an email.
This week I networked, but I did something different with the batch of business cards. I called each person I met. Each call lasted about 10-15 mintues, so it was an investment of about 2 hours. The calls were warm, it felt different than just sending my brochure, and I learned more about each person I spoke with. My new recommendation: talk first and email credentials later, so we can all celebrate the sound of the human voice.