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Guest Post: Another HARO success story

Posted by Colleen Wainwright on

We're big fans of Peter Shankman's Help a Reporter Out (HARO) mailing list here at the Marketing Mix blog. Previous guest poster and NYC-based feng shui consultant Ann Bingley Gallops is, too. Check out her latest experience with the list, and how she addressed the reporter in question to maximize her chances of becoming a journalist's resource.

I am on Peter Shankman’s Help a Reporter Out (HARO) mailing list. One of last Monday's editions (editrix's note: HARO goes out three times daily) contained the following query:

"I need an expert in the field of Feng Shui to speak about how harmonizing your bedroom/house will help relationship dynamics. This article will be posted on Beauty News NYC, an online beauty publication with over 400,000 unique visitors monthly. This is an opportunity to promote yourself as an expert. High resolution photo needed.”

I responded immediately with the following email:

"I am a Feng Shui expert here in NYC and have just given an entire workshop on this very topic, Feng Shui in the Bedroom.  In Feng Shui, the bedroom is one of the top three most important areas in any home. I love to talk about it because there are so many things people can do with Feng Shui to enhance their love lives in the bedroom."

I signed off with contact information and a link so that the reporter could check out my credentials.

The result? The reporter contacted me immediately to ask about my background and experience, and out of over 30 respondents to her query, she chose me for her piece. She told me that unlike the other responses she received, mine was "the most sincere". I interviewed with her the next morning and will be going to her home for a sample Feng Shui consultation. The results will appear on throughout the month of December. 

What did I learn?
That “Be Yourself” applies in the field of media relations just as it does in so many parts of business life. This reporter didn’t want to hear about all the credentials I’ve accumulated until she was convinced that I was passionate about what I do.

  • More in: Connecting, Guest Mixers, Posts by Colleen, Self-Promotion, Success Stories

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