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Guess where 39% of my 2012 income has come from…

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

How productive has my email outreach been so far? I’ll tell you.

As a result of introducing myself to 90 prospects via email, I’ve made some great new connections and gotten 9 projects so far! Four have been direct from the prospect, and 5 have been referred to me from the prospect.

That’s a 10% success rate!

It’s also 9 projects I would not have gotten without email outreach—and these 9 projects comprise 39% of my income this year. Wow.

I’m pretty sure that means email outreach has resulted in lots of (hopefully extra) income this year! Plus, one of the referred clients provided my biggest project of the year.

After this quick tally, I think it’s safe to say email outreach works. It’s painless, fun and results in new projects!

Are you doing email outreach? If not, are you ready to start?

If you want 39% new income, but don’t know who you should be reaching out to, email Ilise about the new positioning group that starts in September.


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