Growing your business with marketing, week 51: The pain of not scheduling

This is Week 51 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I'm applying the skills you need to grow a business in real time, day by day, and reporting on them week by week. See the Project Companion Blog, A Virgo's Guide to Marketing, for in-depth posts, additional links and other marketing-related goodness.

Second-to-last week, but never too late (or too painful) to learn a really valuable lesson. Curious? Join me on the Virgo Guide and I'll share what I've learned I never want to do again!