This is Week 49 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I'm applying the skills you need to grow a business in real time, day by day, and reporting on them week by week. See the Project Companion Blog, A Virgo's Guide to Marketing, for in-depth posts, additional links and other marketing-related goodness.
Week 49 brought some serious and unexpected lessons: one bitter, one very, very sweet. Read all about them (and weigh in on what you've learned) on the Virgo Guide.