Growing your business with marketing, week 39: Planning to fail

This is Week 39 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar
and my bare wits, I'm applying the skills you need to grow a business
in real time, day by day, and reporting on them week by week. See the Project Companion Blog, A Virgo's Guide to Marketing, for in-depth posts, additional links and other marketing-related goodness.

I attended two events this week that have already changed my life—marketing and otherwise—significantly.

One made me furious; the other delighted me. Both made me examine how I do things, plan things and look at things.

Oh, and the strangest part of all? They were the same event…

Want to see what a difference a day makes? Read the details on the Virgo Guide.