This is Week 15 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I'm applying the skills you need to grow a business in real time, day by day, and reporting on them week by week. I'll provide a topline of my experience here every Monday; see my companion blog, A Virgo's Guide to Marketing, for the full story, additional links and other marketing-related goodness.
Without getting too much into the nitty and the gritty, this week wasn't pretty from a marketing perspective (although it brought with it quite a bit of internal rhyming—go figger).
Life will happen from time to time, and some of those times, it happens with a vengeance. I had my Tuesday and my Friday stolen out from under me because of regular, old, garden-variety surprises that required dealing with, and the rest of the week was minimally productive from a marketing perspective (although I did quite a bit of marketing, with two formal events, a one-on-one meetup with a regular breakfast partner and some informal socializing (which, I have to say, I'm learning is all business-related, the more my professional and personal lives merge.)
Rather than beat myself up over things, these days, I prefer to take an analytical approach: what went awry, was there a way of predicting it, and is there a better way to recover from it next time? The good news is that in most cases, the answer is a resounding "yes," and if I pay attention to the lessons this past week has taught me, I may not be forced to repeat them.
To read about this week's lessons in detail, hop over to the Virgo Guide to Marketing for the full scoop, lessons inclusive.