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Green Marketing

Posted by Ilise Benun on

I’ve noticed something new: in the past few months when I ask clients to choose a market, several of them are choosing the "green" market. This means something different to each one (sometimes they want to focus on socially responsible businesses, sometimes on environmentally friendly ones and other variations) but it’s a new market, as far as I can tell. And the jury is still out on whether or not it’s a viable one.  In other words, will a solar panel manufacturer care that a copywriter or designer who approaches them specializes in "green" or "environmentally friendly" business?

What do you think?

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