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Going towards results, or just going?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a copywriting partner to designers, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

When I jog, I like having somewhere to go. And I go farther if I have an actual destination. Yesterday, I set my sights on my parents’ house, 6 miles away. I huffed and puffed, but I made it. Even if my destination is 7-11 to buy a bottle of water, it’s more exciting and rewarding to get somewhere specific.


But in business, what is my destination? Where am I trying to get to? I honestly haven’t thought about it much. Sure, I have a yearly financial goal. I know the clients I want to work with. But where the heck am I going? I really don’t know.

Perhaps some outside inspiration will help?

That’s why tomorrow’s destination is In Good Company in NYC—where Ilise will be doing a session called Marketing Up: Finding Clients with Real Budgets. If you’re in the New York area, maybe I’ll see you there?

What’s your destination? How did you pick it?

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