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Goal setting works!

Posted by Ilise Benun on

I’m a little embarrassed to admit that, although one of the things I do for my Marketing Mentor clients is help them set and achieve marketing and financial goals, it wasn’t until this January that I set some solid financial goals for my own business.

And guess what?

It works!

I am amazed at how magical it seems but actually is not.

All I have done is hold the monthly number in my mind and, as I get closer to month’s end, check to see how close I am.

This past month, I wasn’t close enough. So I got on the phone and started making calls to prospects who had expressed interest but hadn’t yet taken the leap to work with me. I also lined up a few more speaking gigs, which are investments toward Q2 and Q3 goals. It took about 2-3 hours and by March 31st, I had squeezed past my goal.

It wasn’t difficult; it just took a bit more effort than usual.

Not only that, yesterday, two clients reported surpassing their goals. More proof that it works.

Are you doing it? If so, do you have goal-setting success stories that could help others take this essentially simple step toward the growth of their business?

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