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Get Personal Attention from Bob Bly, Direct Response Copywriter

Posted by Ilise Benun on

Some people know that one of my long time clients is the very well known direct response copywriter, Bob Bly. I met Bob early on in my career — he was already pretty famous — and he asked if I would be his “agent.”bly_bob headshot

I agreed and we’ve been working together ever since. He calls me his “secret weapon.” But the real secret weapon is him. If he didn’t have as much experience and know-how, I couldn’t have done much for him.

That’s why I’m surprised (and thrilled) that he finally agreed, after years of many people asking, to offer a live coaching program for a small group of copywriters who want to learn the secrets to a successful copywriting career. He agreed to do it if I would do it with him. That’s how our new coaching program was born…..and it starts on October 7, 2015.

You can read all about it here…but here are some highlights:

In our 6-week coaching program for copywriters, you’ll discover how you can quickly build a six-figure freelance copywriting business, land great clients that pay top dollar, and leapfrog ahead of all the other copywriters out there that you’re competing with. Here’s what we will cover:

  • How to get started even if you are a total newbie.
  • Picking your niche: the most important step in assuring your copywriting success.
  • Setting up your business: corporate structure, tax considerations, setting up your office, best hardware and software, choosing a company name, designing business cards, and more.
  • Finding your market: lists, directories, associations, networking, LinkedIn, and other ways to reach out to those clients you want to hire you.
  • Setting your services menu and pricing. How to set and get your fees.
  • Prospecting and lead generation: generating all the inquiries and leads you will ever need.
  • Follow-up that converts prospects from mildly interested to eager to hire you.
  • Preparing estimates and quotes that lock in the business for you.
  • Selling your copywriting services and closing the deal.
  • The most common objections prospects raise and how to overcome each.
  • Servicing and satisfying clients so they give you rave reviews.
  • Getting lucrative repeat business and referrals.
  • Adding additional profit centers (info products, books, journalism, consulting, coaching, etc.)
  • Taxes and investing: calculating your “number” and how to accumulate that much wealth in 30 years or less.
  • Achieving career profitability and longevity: tips and tricks of the trade.
  • And more…

Expert instruction plus personalized attention

We’ve deliberately kept the group small so that everyone gets enough of both our attention. And we’ve kept the format flexible (all you need is a phone!) and free-flowing, combining discussion of all key topics with me and Bob — plus plenty of time for you to ask – and get answers to – your most pressing questions about freelance copywriting success.

Plus there are 5 bonuses worth $320+ immediately available when you sign up here.

I have a feeling it will fill up fast, especially with all the sharing — so email me (ilise at marketing dash mentor dot com) if you have questions.


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