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Finding & attacking a niche market takes work

Posted by Ilise Benun on

With registration for the Creative Freelancer Conference now open, I thought today we'd take a look at one of the biggest attributes for success for many of the creatives I work with … choosing a target market. CFC veteran, Tim Read, from 5 Fingers Creative, had this to say about the worth-it work required in finding a target market:

One of my biggest mistakes in the beginning was to try to be too much to too many. It was only when I narrowed down my market search to two or three markets that I was able to concentrate on what the needs of the market was and attack accordingly.

No one can tell you what your niche market is or should be. A lot goes into finding that market. Sometimes it takes a while and a lot of trial and error until you land on a market that suits your needs as well as theirs. Nobody can spoon feed you your target market—you’ve got to do that for yourself.

My suggestions for those of you looking to define your target market: Step back and re-evaluate your business and look closely at what you want it to be, or what you want it to become. No one in marketing is going to hand you all the answers. You will have to do a lot of research, and find that not everything works for everyone.

But once you’ve found that market, your business can launch an attack. If you know where your prospects are and what they need, then you know what it takes to get them to work with you. And if you need support and guidance to find the best market for you, I can’t recommend Ilise enough.

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