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Eye-stabbing newsletters. How to avoid them.

Posted by Deidre Rienzo on

Welcome to Week 21 of my adventure as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.

This week, my group started working on newsletter ideas. And to be honest, I dreaded this assignment. Why? Because most of the time, I’d rather stick a pen in my eye than read a newsletter.

With that said, I have found Ilise’s approach with the un-newsletter to be more refreshing. (An un-newsletter is quick and to-the-point.) I know that many of Ilise’s clients have been able to create awesome newsletters by following the un-newsletter model. One that I just read, which absolutely cracked me up, was from Conrad Winter, the backpocket copywriter, called: Will Drinking Help your Writing? I just adore the humor and the personality that shines through. I’m signing up to see what he comes up with next.

In one of Ilise’s recent blog posts, she linked to this article about why it’s important to blog as yourself. I loved it. It makes me want to newsletter as myself. I want to have a personality. In a recent blog post I wrote for Market It Write, I talked about how I’m too old for my short mini-skirt. Probably too risqué for some, but if people don’t like how I write, they shouldn’t hire me, right? My goals are to have personality and to be memorable – even if it’s not cutting edge, educational or earth-shattering.

So, on that note, here’s a short newsletter idea I came up with:

Subj: The cutest sneeze I ever heard 

I was buying some frizz shampoo at the pharmacy, and the guy behind the counter sneezed. Achoo. It was the cutest sneeze I have ever heard.  I’d never seen him before, but I felt immediately endeared to him. Most people are boring sneezers, but not him. His sneeze rocked my world.
The point is, different can be fantastic. Different endears people. Every person, every business, has something that will stand out in the crowd. What’s yours?  Find out, and tell your audience.
Don’t muffle your sneeze. Sneeze proudly. Sneeze loudly. Sneeze all over your target audience. (Ok, that’s gross, but you get the point.) 

If you need help, I can tickle your nose with a feather. (Or turn your ideas into words.)

So, what do you think? Would you want to read my newsletter about sneezing?

What has worked for you? What are you goals with your newsletter, and what feedback have you gotten from your audience?

And if you have any insight at all – into how to create newsletters that people want to read – please do share!

  • More in: Marketing Plan Group Journal, Marketing Plan in Action, Posts by Deidre, Self-Promotion, Web Marketing

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