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Entry-level permission marketing

Posted by Ilise Benun on

In a recent email tip to my list, I made a recommendation that the best way to get permission to add someone to your email newsletter list is to ask:

"May I keep in touch with you by sending you my Quick Tips from Marketing Mentor (or fill in the blank)?"

Most people will say yes, but some, for whatever reason, will say no.

When they do, don’t be offended and don’t stop the conversation there. Instead, use this reply:

"I’m sure you get a lot of email but I want to stay top of mind in case a need comes up,
so how do you prefer I stay in touch?"

That way, you find out their preferred mode of communication and you can use it with their blessing.

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