"The marketing director I met at last week’s networking event never responded to my email follow up."
I hear this a lot from clients — usually just a day or two after they’ve followed up — and I always say the same thing: "Take the word "never" out of your sentence and add the word "yet."
In other words, when you say (or think), "She never called me back," you’ve essentially written that person off. You’ve probably assumed they have done the same to you. But you really have no idea. She may be out of town, or overwhelmed with email. And no, you are not her priority. That’s life.
You’ll have a much more successful business if you keep your mind (and your options) open when staying in touch with people. Give her the benefit of the doubt. Give her some time. And if you really want to connect, reach out again. Remember, 2 is the new 1.
P.S. If you’re one of the people who hasn’t responded yet to someone you met recently, take a few minutes to go through your messages and send a quick reply.