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Don’t Tackle Your Email Newsletter Alone

Posted by Ilise Benun on

Here’s a newsletter (It's all about strawberries and rhubarb) that was created in my latest Email Marketing Group by Whip and Click (a.k.a. food photographer Evi Abeler and her new collaborator, pastry check Albane Sharrard). They’ve partnered up on their marketing by creating a blog and a monthly newsletter in which they showcase the talents of both, then send it to contacts of both.

The first newsletter went out last week and, as you can see, it’s a perfect combination of image and text plus a little video. Like all effective content marketing, it provides useful information (a recipe for delish strawberry rhubarb jam) while at the same time reinforcing and supporting their positioning for the foodie target market.

Check it out and see if you can apply this technique to your own marketing.


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