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Dog as marketing tool?

Posted by Ilise Benun on

Last January, when I adopted my dog, Charlie, I promised myself I wouldn’t become one of those dog/business owners that talked all about the dog. But I’m changing my tune because, besides being the cutest, sweetest companion I’ve ever had, Charlie is also an excellent marketing tool.

Often, at a networking event, I’ll casually mention a thought I had while walking my dog that morning, for example, and more often than not, if I’m talking to a dog owner, they instantly ask what kind of dog I have. Before you know it, we’re sharing camera-phone photos of our dogs and we’ve made an instant connection.

It’s amazing how enthusiastic people are about their dogs. They (we) want to talk about all the adorable things they do and how lovely they are to have around the home office. (Maybe it’s the same with kids. I don’t know about that.)

So for now, I’m going to keep showing off Charlie as an excuse to connect with people. I may even follow up by sending some homemade dog treats…

Anyone else connecting over something unusual?

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