A lot of people think that just because they have their own business, they should have their own blog.
I don’t think blogging is right for everyone — because the reality is — blogging takes a lot of time. Blogs are hungry for information and they need to be fed. But if you’ve got the food (stuff to say, the commitment, the time), then here’s a really great article about why to blog as yourself (even if that’s not what you sell).
If you're hesitant about creating your own blog, you can still reap the benefits of blogging. Often times, it can be better to guest post in front of your prospects rather than create and drive traffic to your own blog. To do this, think about which blogs your prospects read, and offer to write a guest post there.