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Do you psyche yourself out?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

Sometimes, when looking at prospects’ websites and client lists, I psyche myself out. Their talent, branding, and portfolio impress me so much! What if they’re out of my league?

When it comes to reaching out to new potential clients or contacts, the less thinking I do, the better.

I love the way Ilise broke down, simply, in her tip yesterday, how to use LinkedIn to meet new, ideal clients. The steps were simple and effective. I know they work!

Nowhere in Ilise’s tip did it say: Before you contact these new people, worry about whether or not they’ll want to meet you, or if they’re out of your league.

These are the people I want to know, but occasionally I think,

Gosh, why would they want to talk to me? They’re a big deal, and I’m just a little fish.

I’ve been working as a copywriting partner to designers for four years now. No matter how big of a project I land, or how many awesome clients I work with, I don’t think that tiny seed of doubt will ever totally disappear. I know it’s silly. I know it’s not based on fact. But it’s there. And if I listen, it can corrupt my outreach efforts!

So, I force myself.

I’ve made it a priority over the last month to reach out to more potential clients and colleagues, no matter how impressed/intimidated I “feel.”

I just put myself out there. And guess what? The results have always been positive.

Since I’ve become self-employed, I’ve been my own biggest enemy. But being aware of what’s real—and what’s just a fear—has helped me move forward.

If seeds of doubt are getting in your way, my advice is: Talk to that conference speaker, give that author a call. Put yourself out there—into the space where you want to be. (Ilise has new marketing groups starting in mid-October if you need help.)

When in doubt, I look at my testimonials. I’ve worked with some amazing clients, and they’ve always seen the value in my work. I bet you have some too! Small fish, big fish, it doesn’t matter.

My new challenege: Just swim. Be the fearless small fish who swims with the confidence of a big fish. Don’t think. Just reach out.

Have you faced any little fish confidence challenges? What happened?

  • More in: clients, direct outreach, Posts by Deidre, prospects

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