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Do you practice “emotional pricing?”

Posted by Ilise Benun on

Last week I interviewed Mona P, a user experience freelancer who went out on her own just last year and is already making more than she did working for a consulting firm. However, she finds herself practicing "emotional pricing" instead of the analytical pricing she did when she worked for someone else and she's not sure yet if it's such a bad thing.

Listen to this clip, where she talks about understanding why it takes longer to get the work done, overdelivering for clients she likes and charging more when a client irritates her.

Do you do this too? If so, come out of the closet.

  • More in: Ask the Experts, Posts by Ilise, Pricing & Marketing

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