If you’ve previously bought the Marketing Plan + Calendar in the past, you might be wondering if you need the new 2012 Marketing Plan Bundle. I've already fielded this question from several creative professionals:
“Do I need the new version — especially if I didn't finish using the old one? Is the 2012 material different from previous years'?”
The answer in short is: The 2012 Marketing Plan Bundle is different enough to make a difference!
Here’s what’s new for 2012:
- The tasks have been simplified, especially in the eCalendar. To prevent overwhelm, there are fewer, more effective tasks. There’s no need to overcomplicate your marketing, and the 2012 Marketing Plan Bundle reflects that.
- More emphasis on social media, especially how creative pros can reach quality prospects through LinkedIn. (Plus, we're offering a bonus article called “Getting Clients on LinkedIn.”)
- All new tips and articles are placed throughout the 206-page Printed Journal, including advice on dealing with money, getting people to pay, to tell you their budgets, and more.
Revamped for 2012, the Marketing Plan Bundle has everything you need to implement your marketing machine:
Part 1: The Start Anytime Marketing Plan + Calendar (206-page spiral-bound printed journal + interactive PDF) The Start Anytime plan, refreshed for 2012, provides more guidance on your marketing tasks and includes all new articles, tips, with Monthly Recaps to track your progress and an Annual Recap at the end of the year.
Part 2: The 2012 Marketing Plan eCalendar (digital file that syncs with your calendar software + 18-page guide) The digital eCalendar, completely revamped for 2012, focuses on the online marketing tasks that create the biggest impact. It syncs with your calendar software to provide regular marketing reminders inside your iCal, Outlook or Google Calendar – so you don’t forget what you’re supposed to be doing!
The 2012 Marketing Plan Bundle is available in Beginner or Advanced.