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Do what you love…

Posted by Ilise Benun on

I'll bet you know the rest. "…and the money will follow."

Last week, so many people quoted this line to me as the reasoning behind their business choices that I simply couldn’t believe it. I was shocked.

I understand that people say this because they want to do something they’re passionate about, and I get that. And sure, there are some things you will love and do that will make you money.

But if there’s no market for the thing you love, how can you possibly make money?

I believe this statement needs to be modified to: “Do what you love (as long as there’s a market for it)… and the money will follow (as long as you work hard and keep your pipeline full)."

Am I wrong?

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