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Did you shave your legs?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

I went to the chiropractor today for an initial consultation. I didn’t realize this would require stripping down to a robe and touching my toes. All I could think about was how I hadn’t shaved my legs. What underwear am I wearing?  I suppose I’d imagined we would talk about my back pain. Oh Deidre, you are so unprepared.

I hate being unprepared.

But, at least I learned something. Always shave your legs.

Although I may be unprepared in many areas of life, at least I can try to be prepared in business. Thank goodness for documents and templates! Some of the things that help me be prepared are my:

  • Rate sheet. This is for my own reference, but it gives ranges on how much certain projects cost: websites from scratch, revised website content, brochures, newsletters and blog posts.
  • 10-word and 25-word blurbs. I’ve become more comfortable in talking about my business, and catering it to whomever I’m talking to, but when I get stuck, I can always refer to my blurbs.
  • One-sheet. I can send this when prospects ask for more information.
  • Direct outreach script, for when I call prospects and introduce myself.
  • List of work examples: prepared and ready to send.
  • Email template. I use this to reach out to new contacts.
  • Ability to talk about money. This has come with practice, but a comfort level with talking numbers lets me be prepared in negotiations with clients.
  • Estimate template. It’s very basic, but I don’t have to reinvent the wheel every time.
  • Spreadsheets for tracking estimates, time, and money.
  • Plan: Mine is a simple starburst marketing plan.
  • Notes. When I talk to clients about projects, I take notes in Word, and save them in the client’s folder. This helps me be ready for our next call.

Although I couldn’t tell the chiropractor I needed to “run home and shave my legs,” I can do that in business. If I find myself unprepared in a call with a client or prospect, I can quickly reference one of my documents or spreadsheets to be in-the-know.

I created most of these materials in the Beginner Marketing Group (where I also updated my website, created a newsletter, and found a target market). If you want to be ready for whatever comes your way, there is a new group starting the week of May 16th.

What helps you to be prepared?

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