I know it might seem hard to believe, but here is yet another example of how a small change in perspective can make something that once seemed “torturous” a lot more bearable, and possibly even exciting.
I made several "cold" calls this morning. And guess what….they weren't that bad!!
Right now, I'm not calling on my newly defined target market. I'm calling on a bunch of leads I've had sitting in my CRM for a while.
I've used cold calls in the past with some mixed results, but I've always dreaded them.
This time I approached the calls from Ilise's perspective of a "direct outreach". It really took the pressure off when I adjusted my expectations & goals for each call.
My two main goals for today were:
1. Get over terror of "cold calling"
2. Try to gain some tiny bit of info from each call so I could add that info to my database (decision maker's name, verify address, etc)
Hooray!! I achieved both goals and it wasn't horrible.
I'm using my existing list as a "warm up" and practice for my new target market. I figured it'd be nice to make mistakes on ice cold leads from my database…before I start calling on my actual target market.
It truly was a matter of adjusting my attitude. I've now set a goal to make at least 5 calls per day and I'm sort of looking forward to tomorrow's calls. Crazy, huh?