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Can You Focus? on Everything?

Posted by Ilise Benun on

With the recent news of Google’s reorganization, I saw this for the first time:

Google is Focused. On Everything.

Google is Focused. On Everything.

This question — whether any company, even Google, can focus on everything — is near and dear to my heart.

Turns out, even Google has realized it doesn’t work.

Basecamp also came to that conclusion last year when they decided to focus on the product there are best at, which is Basecamp, and they changed the name from 37 signals, and sold or spun off all the other products.

Jason Fried explained why they made this decision during our interview at HOW Design Live 2015. Here’s an excerpt:

Now the whole company can focus on one thing and when people come to work at Basecamp, which is the new name of the company, they know what they’re going to be working on. Before, when people came to work at ‘37 signals,’ they weren’t sure what they were going to be doing.

You get all these benefits from focus and a lot of them come out that you don’t even realize. So we’re a year into that now and we have a brand new version of Basecamp coming at the end of this year and we are able to launch it simultaneously on 3 or 4 platforms.

Because we are all focused and “all in” on it, it’s better than any other version we’ve ever made and it just feels really good. There are opportunities we missed but that’s fine; that’s just the way it is. You’ve got to make some choices and we are very happy with the choice we made.

What about you? What do you do best? Isn’t it time to focus on that? (If so, this will help.)


  • More in: best niches for graphic designers, focus, Inspiring stories, Interviews, Jason Fried, Pick A Niche, picking a niche

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