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Can you fill in the blanks?

Posted by Deidre Rienzo on

Welcome to Week 28 of my adventure as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.

Time for a little fun with numbers! Think of it as numeric Mad Libs. Ready? Fill in the blanks for your business:

My monthly financial goal is _________.

When I look over my past projects, I can see that my average amount billed per project is _______. This means I need _____ projects per month to reach my goal.


Last month, I did _____ estimates. The number of estimates that got accepted is _____.
This means, my average estimate acceptance rate is _____.

This means I need to do _____ estimates per month to reach my monthly goal.

Getting there

To create this number of estimates per month, I need to find prospects. Here’s how:

  • I will attend _____ networking events.
  • I will send a newsletter to _____ prospects.
  • I will spend _____ hours per day/week social networking.
  • I will write _____ blog posts and/or _____ articles.
  • I will make _____ research calls.
  • I will reconnect with _____ prospects.
  • I will comment on _____ blog posts.

If you’re not finding enough prospects, to create enough estimates, to get enough projects – then you need to up your marketing efforts. Yep, it all comes down to marketing.

Did you fill in the blanks? Did you learn something you didn’t already know?

The post Can you fill in the blanks? appeared first on The Marketing Mix.

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