Welcome to Week 33 of my adventure as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.
This week, with the support of my Marketing Plan Group, I’m moving my focus to getting in front of my market as someone with something to say. Ilise had originally called this “getting in front of our markets as experts” but the word “expert” made me freak out and run for the hills because I’m totally NOT an expert — so she changed the word for me — which makes it seem more manageable. (Thanks, Ilise.)
I do realize how ridiculous it is that changing words changes my mindset and makes things less scary, but it does. For example, research calling is so much less frightening than cold calling. Someone with something to say is so much less overwhelming than expert. And making business friends is so much better than networking. I am certainly not an expert. But yes, I suppose I can be someone with something to say… And if I need to change words to trick myself into doing the things I should be doing, then so be it.
Here is a list of some of things we can do to get in front of our markets:
* Find industry blogs where you can comment and/or submit a guest post
* Propose your newsletter content in your target market's newsletter
* Find magazines or web sites you can write articles for
* Start and/or moderate an online group (on LinkedIn for example)
* Find events where you can speak to your target market
* Start a local group of your own (or local chapter of an association)
Do you have anything to add? How have you gotten in front of your market? Any success stories to share?