What happens if a creative professional successfully markets their services and they find themselves with more work than they can comfortably complete?
A good problem to have, right?
That is also an opportunity to take your business to an entirely new level.
I’ve been getting lots of great feedback about Marketing Mentor Podcast episode #313, in which we learn how a solopreneur can grow his or her business through subcontracting to other freelance professionals.
Robert McGuire was my guest to discuss how he has evolved from a freelance writer to an independent marketing consultant to the owner of a growing content marketing agency by building and nurturing a team of freelance writers and editors who help him deliver services to his clients.
Here’s what we covered:
- The dollars and cents case for hiring help as a solopreneur.
- How to start building your freelance team, one small assignment at a time.
- How, yes, it would be quicker to do it yourself than to hire a sub . . . and why should do it anyway.
- What kinds of roles to subcontract for.
- How to find and hire freelance writers, editors and other creative professionals for your team.
- The importance of onboarding your freelancers.
If all this sounds like a paradigm shift for your business as a creative professional, you’re right. As Robert discusses. identifying the parts of your work that are less valuable for you so that you can concentrate on where you provide the most value — and find time to market your services — will require you to manage your business in new ways.
Finally, we talked about practical steps for getting started with subcontracting, including some useful tech tools as well as the scope of work template that Robert uses for editors and writers.
Check out episode #313 of the Marketing Mentor podcast and let me know what you think.
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And if you are ready to start growing your business and getting the full value out of your skills, Contact me about my coaching and mentoring services.